For many years my career was all about helping big businesses get bigger.
Now I focus on smaller businesses, including those just starting out, to take a data-driven approach to building and growth.
What I have seen is that many early-stage business founders are either daunted by the mystery they feel around financial information, or they simply hand that off to their book-keepers and accountants.
After a while, they realise they need to know more. There are decisions they need to make, but feel they haven't got the right info to make them confidently.
And for some reason their bank account never matches what they think it should.
My mission is to provide you with a background level of business finance knowledge, for an affordable investment. To allow you, the business owner, to not feel overwhelmed or confused about the numbers side of your business; to know what you need and to know what questions to ask your Accountant.